Los Angeles is the epicenter of car culture, setting motor vehicle trends around the globe. It comes as no surprise then that Los Angeles was the chosen location to launch a new initiative to help advance California’s electric vehicle market by reaching 250,000 electric vehicles purchased in the state by the end of the year.
The California Plug-in Electric Vehicle Collaborative (PEV Collaborative) recently joined with AT&T to kick-off a series of celebrations educating drivers about electric vehicles and providing hands-on experience with electric cars. During the first event hosted by AT&T on its El Segundo campus, more than 400 employees got behind the wheel or took a ride in the cars, an extremely high number, setting the record for PEV Collaborative’s largest-ever ride-and-drive event.
Hundreds of AT&T employees in California were among the first to test-drive the latest electric cars as part of a statewide education initiative led by the California Plug-In Electric Vehicle Collaborative (PEV Collaborative) to help California become the first state to reach 250,000 electric vehicles on the road by the end of the year. Read more.
AT&T also offers its employees discounts on electric vehicles – averaging over $3,000 off the MSRP for select cars. AT&T has encouraged its 36,000 employees statewide to consider an electric vehicle and is exploring the expansion of its workplace charging infrastructure so that employees can charge their electric vehicles while they work.
Driving an electric vehicle can provide benefits to both drivers and the local economy. EVs can help save drivers money on auto maintenance, as well as fuel costs savings of up to 75 percent. EV drivers may also benefit from preferential parking, discounts on auto insurance and access to HOV lanes. Since 2010, more than 63,000 Los Angeles region plug-in electric vehicle owners have taken advantage of the state’s incentives delivering $28.4 million in rebates across the south coast. That’s millions of dollars in savings that EV drivers can now spend on other things, including local services and consumer goods.
EVs are also helping to give boost to the local economy, by supporting businesses including parking garages, electricians what wire charging infrastructure, and the charging station equipment and service providers. All of these generate income for local businesses and provide local tax revenue that can help improve community services and the transportation networks we must continue to improve as we move into a zero-emission economy.
With so much to gain, many entities and organizations are working hard to help advance the electric vehicle market. Nearly every automaker offers plug-in electric vehicles to California consumers, with more models in a range of price points coming over the next year. Additionally, energy providers, workplaces and businesses continue to expand the charging network to make recharging easy, convenient and economical for the 200,000 Californians who currently drive electric vehicles and the scores more who will join this transportation evolution.
From left: Ford Motor Company's Associate Director Environmental Regulatory Planning Cynthia Williams; AT&T California President Ken McNeely; California Air Resources Board Chair Mary Nichols; California Plug-In Electric Vehicle Collaborative Executive Director Christine Kehoe; BMW Vice President Government Affairs California Frank Breust, and former California State Assembly speaker John Pérez. Read more.
Collaborations like the one between PEV Collaborative and AT&T are key to achieve the goal set by Governor Brown to put 1.5 million clean electric vehicles on California’s roads by 2025. But to get there, it will take more than one company. It will take the leadership of corporate executives, property managers, municipalities, automakers, homebuilders, drivers and more to accelerate electric vehicle adoption.
In El Segundo, California Air Resources Board Chair Mary Nichols called on other employers to follow AT&T’s lead and we hope they will answer her call.
Now is the time to accelerate electric vehicle sales. Who will step up next?
The California Plug-In Electric Vehicle Collaborative is a public-private organization focused on accelerating the adoption of electric vehicles to meet the state’s economic, energy and environmental goals. Learn more: www.pevcollaborative.org
AT&T is the world’s largest provider of pay TV and helps millions around the globe connect with leading entertainment, mobile, high speed Internet and voice services. AT&T is commitment to help create a more sustainable future and set a goal to enable carbon savings 10 times the footprint of its operations by 2025. More information about AT&T’s sustainability goals, programs and impacts is available at: http://www.about.att.com/content/csr/home/planet.html.