President — AT&T New York
Marissa Shorenstein, president AT&T New York, is responsible for the company’s regulatory, public policy and community relations initiatives across the state.
AT&T New York Blog
Picture Your Life; Picture How Quickly It Can Change
Behind the wheel, everything can change in the blink of an eye. A post, a selfie, a text, a scroll, an email — one look is all it takes. And shockingly, research we released a few weeks ago found that seven in 10 people engage in smartphone activities while driving!
It’s hard to envision a moment like that — until you experience it. And we don’t want that to happen. So we’re bringing it to life — virtually.
As part of AT&T’s It Can Wait campaign, we launched a new virtual reality (VR) experience that simulates in an immersive, but safe, 3-D setting the potentially deadly consequences of glancing at your phone while driving. With Samsung, Bose and Google as collaborators, we’re taking the virtual reality (VR) experience on a tour of more than 100 cities before year-end.
In addition to the VR tour, our new ad campaign will help broaden recognition that the smartphone distracted driving problem is bigger than texting. Through slow-motion cinematography, viewers are able to see the jarring aftermath of taking their eyes off the road to glance at or tap on a smartphone while driving.
The 30-second spots will be featured in national TV programming and on ItCanWait.com. Visit our YouTube page to view the 30-second spots and the full-length feature.
We need your help. We need your commitment. Now more than ever, we are urging you to pledge to keep your eyes on the road and not on your phone!
To learn more about the It Can Wait campaign, visit www.ItCanWait.com. And remember no post, view, email, search or text is worth a life.