President — AT&T New York
Marissa Shorenstein, president AT&T New York, is responsible for the company’s regulatory, public policy and community relations initiatives across the state.
AT&T New York Blog
In November, AT&T and the MTA announced App Quest 3.0, another app challenge this time focused on helping individuals with disabilities navigate New York’s transit system.
We partnered with the MTA, Transit Wireless, the NYU Center for Urban Science and Progress and Challenge Post to give developers the opportunity to use beacons under the Grand Central Terminal-42nd Street subway station to provide smart phone apps with navigational cues for navigating the station.
To use the beacons, riders would download an app that communicates with the beacons continuously underground.
To jump-start the innovation, AT&T and the NYU Center for Urban Science and Progress hosted a “Transit Tech Developer Day” with the MTA on Saturday, Nov. 22, attracting dozens of developers. We awarded three teams $500 prizes for presenting promising concepts for apps that will hopefully encourage others to compete for $50,000 in prizes to be awarded in March 2015.
These innovations demonstrate how mobile technologies are transforming our everyday lives in ways we’ve only begun to explore. Traffic safety, accessibility for the disabled and optimizing transit commutes are examples of the power smart phones and wireless networks can bring to public services, and we’re committed to collaborating with the public sector and leading computer scientists to make these visions a reality.