Some text here to click
March 29, 2019

Proyecto Pastoral Receives $1 Million from AT&T to Help Build Cradle-to-College and Careers Pipeline for Youth

Posted by AT&T California Team
The contribution, an AT&T Aspire donation and part of AT&T’s new Believe Los Angeles initiative, will support Promesa Boyle Heights’ Community School Model

LOS ANGELES, March 29, 2019 – AT&T has doubled down on its longstanding support of Proyecto Pastoral and the Promesa Boyle Heights collaborative with a $1 million contribution. The donation recognizes the community-building organization’s success in supporting and motivating underserved students to stay in school, graduate, and prepare for both college and careers.

The AT&T funding will be used, in part, to support expansion of the Promesa Boyle Heights Community School Model, a multi-tiered student support system integrating social and emotional learning and adding transition support for incoming freshmen and graduating seniors, serving nearly 2,450 low-income students. Since the initiative began in 2011, graduation rates at Mendez High School have risen from 34% to 95% for the class of 2018, according to school data. Roosevelt High School has also seen an increase in the number of students earning a high school diploma or equivalency, going from 78% in 2017 to 85% in 2018.

“AT&T’s investment in Promesa Boyle Heights has played a pivotal role in establishing a groundbreaking Community School (CS) Model that is raising student achievement and graduation rates in Boyle Heights,” said Cynthia Sanchez, executive director of Proyecto Pastoral. “This increased investment supports program expansions to target high-risk students, integration of social-emotional learning, and transition supports to prepare students to navigate postsecondary systems.”

The contribution is also in conjunction with AT&T’s new Believe Los Angeles? initiative. Believe Los Angeles is a grassroots, employee-driven campaign committed to supporting workforce development, career readiness programs, with a special emphasis on digital media and entertainment employment opportunities for underserved students in Los Angeles, especially diverse millennials. The initiative is an extension of AT&T Believes, a larger company-wide initiative designed to create positive change in local communities.

“We believe strongly in the importance of preparing future generations with the skills they need for success in the digital age,” said Rhonda Johnson, state president of AT&T California. “We’re honored to support Proyecto Pastoral and the Promesa Boyle Heights collaborative, whose mission to give young people the support and motivation they need to stay on track for college and career success aligns with that belief.”

The donation is part of AT&T Aspire, the company’s initiative to help provide access to education and training people need to get and keep good jobs. Since 2012, AT&T Aspire has contributed $2.35 million to Proyecto Pastoral. Proyecto Pastoral and the Promesa Boyle Heights initiative were selected as one of 10 recipients nationwide to share in $9.25 million in celebration of AT&T recent Aspire’s 10-year anniversary.

Since AT&T launched Aspire, marked progress has been made. The 2015-16 national high school graduation rate now stands at 84.1%, an all-time high and up from 74.9% for the class of 2008. Looking forward, as a part of the Grad Nation campaign to drive America to a 90% high school graduation rate by 2020, more work needs to be done.

Currently, 1 in 6 students fails to graduate high school on time with their class. The 10 non-profits, including Proyecto Pastoral, are working on the front lines every day to change the fate of those students. They were selected from previous AT&T Aspire competitive funding awardees based on their effectiveness in helping students graduate ready for career or college. These programs use evidence-based approaches and are able to demonstrate a measurable impact on the students they serve.

AT&T invests in education and job training to create a skilled and diverse workforce that powers our company – and our country – for the future. Since 2008, we’ve committed $500 million to programs to help millions of students in all 50 states and around the world through the AT&T Aspire initiative. AT&T Aspire brings together the power of our network – our employees, our technology and organizations – to connect people to opportunities through education and job training.


About Proyecto Pastoral

Proyecto Pastoral was founded in 1986 by community residents in partnership with the California Province of Jesuits. Responding to critical needs in the community, the ‘founding women’ organized and created many of the initiatives we carry forth today. These include our IMPACTO youth development program; Early Education Centers; Comunidad en Movimiento/Community in Action [our leadership development and community organizing work]; the Guadalupe Homeless Project; and the Promesa Boyle Heights Collaborative, building a cradle to college and career continuum of support for Boyle Heights students. Proyecto has been ‘working with our hearts for social change’ for the last 33 years of as we carry forward our mission to empower the community of Boyle Heights through grassroots projects in education,leadership, and service. To learn more visit our page at

About Philanthropy & Social Innovation at AT&T

AT&T Inc. is committed to advancing education, strengthening communities and improving lives. We have a long history of investing in projects that create learning opportunities, promote academic and economic achievement, and address community needs. Our AT&T Aspire initiative uses innovation in education to drive student success in school and beyond. With a financial commitment of $500 million since 2008, AT&T is leveraging technology, relationships and social innovation to help all students make their biggest dreams a reality.

February 21, 2019

AT&T and Brotherhood Crusade Launch Los Angeles Program to Support Diverse Filmmakers

Posted by AT&T California Team
As the first step in AT&T’s Believe Los Angeles initiative, the company is committing $150,000 to Brotherhood Crusade’s Media Collective; new program launches to create a more inclusive film industry

LOS ANGELES, CA, Feb. 21, 2019 – Today, AT&T announced it is deepening its commitment to Brotherhood Crusade – a 50-year old grassroots organization with a vision of improving quality of life and meeting the unmet needs of low-income, underserved, under-represented and disenfranchised individuals in South LA – through a $150,000 contribution to the organization’s new Media Collective. The contribution is the first step in a larger campaign from AT&T to build a better tomorrow in Los Angeles communities, Believe Los Angeles.

Launching today, Brotherhood Crusade in collaboration with AT&T and the City of Los Angeles Economic and Workforce Development Department, announced details on the new program, which is aimed at creating a more inclusive film industry by training diverse filmmakers from underserved communities.

Believe Los Angeles is a grassroots, employee-driven campaign committed to supporting workforce development, career readiness programs, with a special emphasis on digital media and entertainment employment opportunities for underserved students in Los Angeles, especially diverse millennials. The initiative is an extension of AT&T Believes?, a larger company-wide initiative designed to create positive change in local communities.

“We’re honored to join with Brotherhood Crusade to help support local emerging filmmakers succeed in the entertainment industry and give back to the South LA community.” —Rhonda Johnson, President of AT&T California.

Believe Los Angeles will also help increase the number of diverse storytellers in the entertainment industry, both in front of and behind the camera.

The robust, semi-annual 11-week program will provide hands-on opportunities to 10-15 students to hone skills, form creative partnerships, create short films and gain industry access needed to be successful.

“We’re honored to join with Brotherhood Crusade to help support local emerging filmmakers succeed in the entertainment industry and give back to the South LA community,” said Rhonda Johnson, President of AT&T California. “The launch of this innovative program is perfectly aligned with African American History Month and Black Future Month, a time to celebrate the contributions of the people and organizations who strengthen our African-American and other diverse communities.”

“AT&T’s support of Brotherhood Crusade’s Media Collective will help aspiring artists within the local film industry grow their skills and network, as well as make a tremendous difference in their careers,” said Charisse Bremond-Weaver, President and CEO of Brotherhood Crusade.

Twitter Facebook LinkedIn

*About AT&T Communications

We help family, friends and neighbors connect in meaningful ways every day. From the first phone call 140+ years ago to mobile video streaming, we innovate to improve lives. We have the best network according to America’s biggest test.** We’re building FirstNet just for first responders and creating next-generation mobile 5G. With DIRECTV and DIRECTV NOW, we deliver entertainment people love to talk about. Our smart, highly secure solutions serve over 3 million global businesses – nearly all of the Fortune 1000. And worldwide, our spirit of service drives employees to give back to their communities.

AT&T Communications is part of AT&T Inc. (NYSE:T). Learn more at

AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. Additional information about AT&T products and services is available at Follow our news on Twitter at @ATT, on Facebook at and on YouTube at

© 2019 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

**Based on GWS OneScore Sept. 2018. Excludes crowd sourced studies.

For more information, contact:                
Ryan Oliver
AT&T Media Relations
Michael Lawson
Brotherhood Crusade Media Collective
323-903-6926 or
August 01, 2017

AT&T California Employee Danielle Carnicom Named 2017 Jefferson Awards Champion

Posted by Loretta Walker

AT&T employees are committed to strengthening communities and improving lives through volunteerism and charitable events.

Danielle Carnicom, an AT&T California employee, was recently awarded the 2017 Jefferson Award for her extensive volunteer work. The Jefferson Awards Foundation (JAF) inspires action through celebration and drives communities in a positive direction through empowering public service.

Danielle’s devotion to community service and deep compassion for others is apparent in both her career at AT&T and extensive volunteering activities. Serving as an Executive Board Member for AT&T Pioneers and a member of twelve AT&T Employee Resource Groups (ERG), and she has also personally raised $14,000 for Susan G. Komen San Diego, an organization that helps women with access to breast cancer education and services in San Diego County.

“Danielle is the most deserving recipient of this award because she represents AT&T and AT&T employees at their best,” said Phyllis King, Immediate Past President Pioneers De Anza Chapter and Sr. Specialist – IT Telephone Infrastructure Engineer. “Danielle’s commitment to her community, giving back, collaboration, and mentorship contribute to the fabric that holds together the AT&T family.”

Since joining AT&T in 1999, Danielle’s commitment to customer service continued to grow with each new role. Her current role is Manager Customer Service – Office of the President, where she manages daily operations of sixteen employees who handle executive escalations, billing and service inquiries as well as sales and adjustments for all wireline products. Danielle relates to customers in a unique way that builds a foundation to keep customers satisfied and well served.

Danielle was selected from a group of 9 Jefferson Award Finalists for California. The eight other California finalists were: Agustin Argeaga; Aracely Cuadra; Rubin Flores; Frances Groeneman; Michelle Hemenway; Gay Olivos; June Tom and Georgia Zachary. Each of the finalists were nominated by their ERG and Pioneer peers and were recognized by their nominators and immediate supervisors.

AT&T is proud of Danielle’s enthusiasm and commitment to many different causes. She supports LGBTQ and human rights efforts through AT&T’s LEAGUE as a four-time Dining Out for Life Ambassador, which raises awareness for local HIV and AIDS programs. Danielle is the Chair of the Pioneers’ Sleeping Mats for the Homeless Project. In this role, she leads volunteers across the nation in re-purposing used plastic grocery bags by crocheting the plastic into mats used by local homeless communities.

We thank all of our devoted employees who volunteer to make a difference in our company and the communities that we serve and congratulate Danielle on her prestigious award.