It Can Wait
We are dedicated to empowering our customers to use our products and services in a safe and responsible manner. That's why we started the It Can Wait campaign in 2010 to help put an end to texting and driving. But our latest research shows that smartphone use while driving has grown beyond just texting.
New research shows that 7-in-10 people engage in smartphone activities while driving:
- Nearly 4-in-10 smartphone users tap into social media while driving.
- Almost 3-in-10 smartphone users surf the net while driving.
- 1-in-10 smartphone users video chat while driving.
Texting and emailing are still the most prevalent, but other smartphone activity use behind the wheel is now common. AT&T will expand the It Can Wait campaign from a focus on texting while driving to include other smartphone driving distractions that have emerged as our relationships with our devices have changed.