Bill Soards is President of AT&T Indiana, appointed in October 2013. Bill is responsible for external affairs for AT&T in Indiana, including: state and local government relations; community affairs; regulatory and legislative activities; and, initiatives before the Indiana General Assembly and the Indiana Utility Regulatory Commission (IURC).
Bill began his career in public policy as a partner in Indianapolis’ Livengood Soards & Associates, an association management and government relations firm. In 2000, he joined AT&T (then SBC Ameritech) as Director of Government Relations. In 2006, Bill helped lead the effort to de-regulate the telecom industry and establish a statewide system for cable video competition. That legislation, the Indiana Telecom Reform Act was signed in March 2006 by Indiana Governor Mitch Daniels and continues to attract jobs and investments across the state.
In 2007, Bill worked in Chicago, Illinois, and was named AT&T’s Assistant Vice President of Public Affairs for the Midwest region. Coordinating policy campaigns, managing research, messaging, third parties, and foundation activities in the five former Ameritech states (IL, IN, OH, MI, WI) were among his chief responsibilities. April 2009 saw Bill appointed President of AT&T Colorado, a position he held until he returned to the Hoosier state in 2013.
Public service has always been a part of Bill’s life, as well. Bill’s father, the late State Senator Bill Soards, served 20 years in the Indiana General Assembly before retiring in 1994. The younger Soards was elected and served on the Indianapolis City-County Council for four years before relocating to suburban Boone County, Indiana, where he then served as a member of the County Council.
Bill holds a Bachelor of Science degree with honors in Telecommunication Arts from Butler University in Indianapolis. In 2004, the University honored Bill with both the 50 Under 50 Top Alumni Award and the Hilton U. Brown Alumni Achievement Award. Bill also studied abroad at The University of Westminster in London, England, focusing on political science and playing on the school’s basketball team.
Bill and his wife Ann reside in Zionsville with their two daughters, Katelyn and Allison.